I didn't know how into detail some of the presentaions were going to get into but I really enjoyed them. Although some of them ran longer than expected, they all had really good findings. I did find a problem with the speakers because almost all were really hard to hear.
My favorite presentation was the one about the vidoe vixens. I really understood exactly how she did her research and the coding to the women portrayed in the videos. It made me want to do my paper over and I think I just might want to do that.
Friday, December 7, 2007
Final Project Blog
Virginia Lopez
Content Analysis of Movie Previews
I found that the content of the previews in some movies were not as explicit as I thought. I thought that the previews were going to have mass amounts of sexual and violent content but from my study, I realized that wasn’t necessarily true.
My content analysis method is based on the research done by Mary Beth Oliver and Sriram Kalyanaraman. They examined the violent and sexual portrayals in movie previews on movie rentals. The codes I used are similar to the ones used in their study. However, I don’t think I went into that much detail. They analyzed more than 40 movie previews and I only looked at previews from six movies. Oliver and Kalyanaraman find that sex and violence in movie previews is high. They looked at the ratings of the movies and analyzed the previews and tried to find a correlation based on the rating of the movie in which those previews are showed in.
I used six movies for my content analysis. I used King Arthur, The Illusionist, Nacho Libre, Stomp the Yard, Silent Hill and Notes on a Scandal. Most of the movies that I used for this study are rated PG 13, one is rated PG and the rest are rated R. I found that the preview that showed the most sexual and violent content in general was a preview of Mission Impossible in the movie Nacho Libre. Nacho Libre is the only PG movie that I used in this study.
I thought it was going to be a dramatic number of the content of these previews but in reality, it wasn’t. I was pleasantly surprised at what I found although I think that the only reason this happened is because I used movies from my apartment. They were randomly chosen from the sample in my personal Blockbuster and I really don’t own that many R rated movies and therefore I think this study will work better with a more organized sample. I think that if the sample pool was bigger and movies from different rating groups were included a better depiction of the true amount of content will possibly prove the point that I was trying to make.
Content Analysis of Movie Previews
I found that the content of the previews in some movies were not as explicit as I thought. I thought that the previews were going to have mass amounts of sexual and violent content but from my study, I realized that wasn’t necessarily true.
My content analysis method is based on the research done by Mary Beth Oliver and Sriram Kalyanaraman. They examined the violent and sexual portrayals in movie previews on movie rentals. The codes I used are similar to the ones used in their study. However, I don’t think I went into that much detail. They analyzed more than 40 movie previews and I only looked at previews from six movies. Oliver and Kalyanaraman find that sex and violence in movie previews is high. They looked at the ratings of the movies and analyzed the previews and tried to find a correlation based on the rating of the movie in which those previews are showed in.
I used six movies for my content analysis. I used King Arthur, The Illusionist, Nacho Libre, Stomp the Yard, Silent Hill and Notes on a Scandal. Most of the movies that I used for this study are rated PG 13, one is rated PG and the rest are rated R. I found that the preview that showed the most sexual and violent content in general was a preview of Mission Impossible in the movie Nacho Libre. Nacho Libre is the only PG movie that I used in this study.
I thought it was going to be a dramatic number of the content of these previews but in reality, it wasn’t. I was pleasantly surprised at what I found although I think that the only reason this happened is because I used movies from my apartment. They were randomly chosen from the sample in my personal Blockbuster and I really don’t own that many R rated movies and therefore I think this study will work better with a more organized sample. I think that if the sample pool was bigger and movies from different rating groups were included a better depiction of the true amount of content will possibly prove the point that I was trying to make.
Project
I really thought the project was going to be easier, but I was wrong. I figured I would go look at some magazines and write a paper. I did start doing my project on magazine ads and then I cut it down to the first 20 pages of a magazine. Then from those 20 pages, only look at the ones with women and look at the product those women are advertising and the hair color. I was trying to do a study on women in advertising and whethere they are blonde or brunette and the product they were advertising but it became too streneous and I decided to change my approch.
I did the project but it was a lot of work and I was a bit confused as to how it had to be formatted and I am glad that it is done and over with.
I did the project but it was a lot of work and I was a bit confused as to how it had to be formatted and I am glad that it is done and over with.
male discrimination
I read the article about men being thought of less than women. Lately, I have seen a lot of shows in which the mom in the show is very pretty, smart and attractive. The dad, on the other hand, is overweight and not very smart. It seems to be a pattern and I really don't know why.
To say that men are superior and are becoming inferior is not something that I would say. I believe they should be equal and that neither sex be higher than the other, however, if just becuase men are taking different roles in the family on television shows, they say that they are becoming inferior, what do they say to women when they roles were switched? Were women the lesser of the two? Were the males dominant in society?
Are women saying that they are now he superiors? No! I haven't really heard any woman say that they used to be dominated by men and now it is the other way around. It is simply that women have more strenght. I truly believe that. If a woman is hurt, she fights through it and moves on. However, when a man is sad or upset, they don't just suck it up and move on, they dwell on the fact that they are no longer at a status in which they have become accustomed.
I think men are just too emotional. If the roles are changed at all, it is in that matter. Men are becoming more sentimental and women are becoming stronger than they were and their mentality of life resembles that of what men thought before.
To say that men are superior and are becoming inferior is not something that I would say. I believe they should be equal and that neither sex be higher than the other, however, if just becuase men are taking different roles in the family on television shows, they say that they are becoming inferior, what do they say to women when they roles were switched? Were women the lesser of the two? Were the males dominant in society?
Are women saying that they are now he superiors? No! I haven't really heard any woman say that they used to be dominated by men and now it is the other way around. It is simply that women have more strenght. I truly believe that. If a woman is hurt, she fights through it and moves on. However, when a man is sad or upset, they don't just suck it up and move on, they dwell on the fact that they are no longer at a status in which they have become accustomed.
I think men are just too emotional. If the roles are changed at all, it is in that matter. Men are becoming more sentimental and women are becoming stronger than they were and their mentality of life resembles that of what men thought before.
Friday, November 30, 2007
Images in the media
I read the article on the people protesting outside the homes of Viacom and I don't really see why people are so outraged. America is the land of choice. It is a democracy and people can choose what they want in life. No one makes you choose pancakes instead of waffles in the morning, they don't make you wear t-shirts instead of polos and they don't make you stand on poles and dance naked.
Are videos shown on MTV and BET demeaning to women? Without a doubt, but women aren't forced to participate in them. Instead of protesting outside the homes of Viacom executives, they should go and protest at the houses of the women who are portrayed in the videos.
I strongly believe that if people(men) respond to the kinds of videos the protestors are agianst, then the big shot executives are going to keep providing them videos to the masses beucae quiete frankly, sex sells.
Is it possible that little girls who watch these kinds of videos will want to be just like the women shown? Very possible. Although I think that media doesn't make children do things, it does influence them. For example, my little cousins would watch Rugrats a lot and one day, my other cousing saw them eating dirt and looking for bugs. They said it was becuase Chucky and Tommy do it too.
It was funny but it is evident that what they watched influenced their actions.
Are videos shown on MTV and BET demeaning to women? Without a doubt, but women aren't forced to participate in them. Instead of protesting outside the homes of Viacom executives, they should go and protest at the houses of the women who are portrayed in the videos.
I strongly believe that if people(men) respond to the kinds of videos the protestors are agianst, then the big shot executives are going to keep providing them videos to the masses beucae quiete frankly, sex sells.
Is it possible that little girls who watch these kinds of videos will want to be just like the women shown? Very possible. Although I think that media doesn't make children do things, it does influence them. For example, my little cousins would watch Rugrats a lot and one day, my other cousing saw them eating dirt and looking for bugs. They said it was becuase Chucky and Tommy do it too.
It was funny but it is evident that what they watched influenced their actions.
Thursday, November 1, 2007
The right word
Today, I was faced with a question in my Spanish media writing class: How do you say African American in Spanish? A lady to my right said it was "Afroamericana" but the girl who posed the question begged to differ. She said that "African Americans" don't like that term because it refers to their hair and she said it is offensive. Although she argued that it was insulting and they don't like it in English, the lady defended her side and said that she knew that in Spanish, it was "Afroamericana."
Why is it so dramatic that people use the "afro" word? I don't see why it is offensive to say Afro American. I am sure that if I was in her place, I would understand, but at my place I don't. Like James Brown said, "Be Black and be proud!" I am brown and I am proud. I embrace my Mexican-ness. People sometimes assume that I don't know English, but I don't get mad. I am proud to be bilingual and therefore speak to them in whichever language they choose to initiate.
As for the right word for African American in Spanish, I am still unsure.
Why is it so dramatic that people use the "afro" word? I don't see why it is offensive to say Afro American. I am sure that if I was in her place, I would understand, but at my place I don't. Like James Brown said, "Be Black and be proud!" I am brown and I am proud. I embrace my Mexican-ness. People sometimes assume that I don't know English, but I don't get mad. I am proud to be bilingual and therefore speak to them in whichever language they choose to initiate.
As for the right word for African American in Spanish, I am still unsure.
Friday, October 12, 2007
Advertising
Although we hate to admit it, sex sells. Women are always portrayed in a sexual manner. They are almost always half naked and look provocative. I don't really understand why they have to use that type of advertising. It seems like we are all conditioned to think that if there isn't some kind of nudity or sexually explicit detail that it isn't worth us looking at. I think that if advertisers start taking it down a notch, little by little, that it will make the ad industry better.
I watched the ad for Dove about the little red-headed girl and it is amazing what message they got through to people in such a small amount of time. I want to work for a magazine, eventually, but I don't agree with all the images they have in their issues. They have so many images of nothing but skinny women and it does not represent the real world at all. Most of these women are Anglo whites and again, it doesn't look like the real world. I think they should include more real women and mix up the races so that they magazines could be more diverse and REAL!
I watched the ad for Dove about the little red-headed girl and it is amazing what message they got through to people in such a small amount of time. I want to work for a magazine, eventually, but I don't agree with all the images they have in their issues. They have so many images of nothing but skinny women and it does not represent the real world at all. Most of these women are Anglo whites and again, it doesn't look like the real world. I think they should include more real women and mix up the races so that they magazines could be more diverse and REAL!
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